On the relationship between the concepts of "lead" and "headline" in the news materials of traditional and online media | Article in the journal "Young scientist"

The article raises a question about two such important elements of the text of a news item in the media as a headline and a lead; the definition of a headline is formulated, its difference from the traditional nominative headline and lead, as well as the forms of presentation in the news text.

On the relationship between the concepts of lead and headline in the news materials of traditional and online media

Zhukov, A.S. On the relationship between the concepts of lead and headline in the news materials of traditional and Internet media / A.S. Zhukov. – Text: direct // Young scientist. – 2013. – No. 4 (51). – S. 669-671. — URL: https://moluch.ru/archive/51/6604/ (date of access: 05/04/2022).

The article raises a question about two such important elements of the text of a news item in the media as a headline and a lead; the definition of a headline is formulated, its difference from the traditional nominative headline and lead, as well as the forms of presentation in the news text.

Keywords: traditional and online media, genres of news journalism, news item, lead, headline, headline

Modern news journalism is currently one of the most rapidly developing areas of the media. This is primarily due to the huge flow of news that is published in periodicals, broadcast daily on television and radio programs, as well as on the Internet, where news feeds are presented not only on the websites of news agencies working for a mass Internet audience, but also in online versions of traditional media.

Therefore, the correct structuring and form of presenting the news is of great importance here, which will make it possible to achieve the adequacy of informing the audience.

In the arsenal of news journalism, there are a small number of genre forms: a note-news (represents answers to the main six questions of the news that form a lead: What? Who? Where? When? Why? How?), an extended note (usually consisting of several blocks: lead, details (details), background (reference information, context of the event, etc.), quotes from people associated with the news and some other blocks), event analysis note (structurally repeats the extended note, but includes some elements of analysis), report, news report, subject interview and some others. All of them have a certain structure corresponding to the hard or soft type of information arrangement in the text. The “hard” type is characterized by efficiency, increased importance of news (in this case, the most important, the climax of the event, fact, is placed at the beginning of the material, and then the information is presented according to the principle of decreasing interest), for the “soft”, on the contrary, the process, details, details are important events, and not its essence (in this case, the plot-chronological construction of the news text is most often used).

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On the relationship between the concepts of lead and headline in the news materials of traditional and online media | Article in the journal Young scientist

The article raises a question about two such important elements of the text of a news item in the media as a headline and a lead; the definition of a headline is formulated, its difference from the traditional nominative headline and lead, as well as the forms of presentation in the news text.

On the relationship between the concepts of lead and headline in the news materials of traditional and online media

Zhukov, A.S. On the relationship between the concepts of lead and headline in the news materials of traditional and Internet media / A.S. Zhukov. – Text: direct // Young scientist. – 2013. – No. 4 (51). – S. 669-671. — URL: https://moluch.ru/archive/51/6604/ (date of access: 05/04/2022).

The article raises a question about two such important elements of the text of a news item in the media as a headline and a lead; the definition of a headline is formulated, its difference from the traditional nominative headline and lead, as well as the forms of presentation in the news text.

Keywords: traditional and online media, genres of news journalism, news item, lead, headline, headline

Modern news journalism is currently one of the most rapidly developing areas of the media. This is primarily due to the huge flow of news that is published in periodicals, broadcast daily on television and radio programs, as well as on the Internet, where news feeds are presented not only on the websites of news agencies working for a mass Internet audience, but also in online versions of traditional media.

Therefore, the correct structuring and form of presenting the news is of great importance here, which will make it possible to achieve the adequacy of informing the audience.

In the arsenal of news journalism, there are a small number of genre forms: a note-news (represents answers to the main six questions of the news that form a lead: What? Who? Where? When? Why? How?), an extended note (usually consisting of several blocks: lead, details (details), background (reference information, context of the event, etc.), quotes from people associated with the news and some other blocks), event analysis note (structurally repeats the extended note, but includes some elements of analysis), report, news report, subject interview and some others. All of them have a certain structure corresponding to the hard or soft type of information arrangement in the text. The “hard” type is characterized by efficiency, increased importance of news (in this case, the most important, the climax of the event, fact, is placed at the beginning of the material, and then the information is presented according to the principle of decreasing interest), for the “soft”, on the contrary, the process, details, details are important events, and not its essence (in this case, the plot-chronological construction of the news text is most often used).

Important, especially for Internet media, are such elements of news text as Lead and Hadline, which are located on the main page of the media website and represent a kind of announcement of the news notes. These blocks are very important for news materials, since they allow readers to navigate in the stream of information and separate what is needed and interesting at the moment, from the secondary or what can be missed. They perform the same function in the traditional newspaper or magazine, since the reader primarily draws attention to the fact that it is highlighted in special font or color.

Hadline is a title, which is a simple sentence from the point of view of syntax (with subject, predicate and secondary members), which reflected the focus of the news. This structural element has “settled down” well in the Internet, where it has practically replaced the traditional title, but, moreover, more and more often on the pages of paper publications, we can observe such a replacement of a two-a-layer header (nominative, unlike the headline reflecting the essence news material) Hadayne.

However, we note that many traditional (traditional editions that go on paper) newspapers and magazines use the form of the heading complex, which is a combination of two or three elements: the name of the heading, nominative heading and headline (for example, heading complexes in the journal Russian Reporter : The heading is sport , the nominative title – Running with a deep meaning and the Hadline – Despite the protests, the marathon in Jerusalem took place for the third time ; or the heading – finances , a nominative game title – Girl with a ruble And Hadline – “What should Elvira Nabiullina change in the policy of the Central Bank”).

The concepts of “lead” and “Hadline” are related to the well -known principle of “inverted pyramid”, according to which key information about the event is proposed at the very beginning of the news, and then it follows less important, as well as details and/or reference information.

Traditionally, Lida contains all the important information about the event. As a rule, it is the answers to the questions of what? Who? Where? When? Why? How? Sometimes the questions are added to these, how did it become known? And so what? (denoting the value of information for the target audience). This is a kind of formula for presenting information in a news note.

The location of the answers to these questions is not fixed and depends, firstly, on what information the journalist has, and, secondly, from the plan, the vision of the event of the journalist himself.

However, it should be noted that part of the questions from the formula Lida “picks up” Hadline, which, we repeat, is a predicative unit that reflects the focus of each news: an example from Novaya Gazeta: a headline that acts as a header – “Auto -catastrophe in Indonesia took away the lives of 15 people , Lid – 15 people died and eight more were injured as a result of a car accident in the central part of the Indonesian island of Java, Interfax reports with reference to the EPE agency. The truck driver lost control and crashed into several cars. In addition, drivers of several mopeds were injured in the accident. According to police officers, the tragedy occurred due to the fact that the brakes refused the truck. ”

In the above example, Hadline gives answers to questions what? and where? , and in Lida the details and details of the event that occurred are concentrated.

An example from the online publication “Newsru.com”: Hadline-“nine activists of the“ Left Front ”with leaflets” were detained on Red Square, “activists organized a“ walk ”in support of the disorder in the marshmallow in May of the past. of the year. The police considered this an inconsistent action, the courts threaten all the detainees. ” So, Hadline gives answers to part of Lida’s questions, in which then the author of the news note continues to state the main information, giving answers to the remaining questions. Most often, Hadline includes answers to questions what happened? And who is associated with this event (fact)? Hadline – “Unknown people attacked McDonald's in the south of Moscow”, Lid – “Three Unknowns attacked the diner“ McDonald's ”in the south of the capital.The criminals stole about 200 thousand rubles, the Interfax.ru agency reports citing a source in the police. The incident occurred in the premises of a fast food restaurant located at: st. Big Tula d. 2 … ”(“ New News ”). In the Internet version of the publication or program, part of the news (Hadline) is always located on the main page or on the page of a certain section. Here she can be represented with or without a Lid. Thus, the Russian Reporter magazine both in the journal and the Internet version both a nominative title and Hadline (heading-“Rensineme-no”, Hadline-“Unconciscodted against the adoption of a“ Law on Reach ”: 15 participants were detained and are detained and located In the ATS Yakimanka and Kitay-Gorod ). Sometimes Hadline is not answers to part of Lida’s questions, but a question that will attract readers' attention to the material (for example, in the same “Russian reporter”: the headline is “the field of miracles closes”, Hadline – “Why does the Cyprus government expropriately”; The title is “jury riot”, Hadline – “How the Supreme Court angered twelve Muscovites”; Title – “A concert for emptiness with an orchestra”, Hadline – “What are seven angry women from a rural music school. In“ Novaya Gazeta ”: title: headline – “Fear and hatred in Cambodia”, Hadline – “In order not to be afraid of possible criminal prosecution in his homeland, Sergey Polonsky is ready to become a subject of the Asian kingdom? And why“ hate him ”now?”).It is important to note that the lead should not repeat Hadline in which the news is already given. The lead must supplement and actually continue Hadline. For example, Hadline: “Raspberry plantation was created on the territory of the Penza forestry.” It has already given answers to the questions of what? and where? The Lida has some concretization: Plantation of raspberries with an area of ​​3 hectares was created by the Kadadinsky forestry in the Sosnovoborsky district of the Penza region.