At first, she will work under the Go Sport brand, then the shops will be renamed to Sportmaster. – PROFASHION/PROFASHION magazine

Sportmaster bought the Polish network Go Sport

Sportmaster’s head company, Singapore Sportmaster Operations, acquired the Polish network of sports stores Go Sport Polska. This is stated in the statement of Sportmaster.

The total area of ​​34 GO Sport Polska stores, which became objects of the transaction, is 37 thousand square meters. meters. The parties do not disclose the transaction value.

Until the sale of Go Pro Polska was part of the French group Go Sport Group. At first, Polish stores will continue to work under the Go Sport brand, and later they will be renamed the Sportmaster.

“It is planned to reformat stores, make them more viewed for the buyer in terms of highlighting categories, sports, brands,” the sportsmaster says. – In stores, both leading global sports brands and other brand consumers, including their own brands of Sportmaster, will be present.

Sportmaster is one of the largest Russian companies selling sports goods of various categories – from clothing and shoes to sports equipment and outdoor goods.

The business in Russia, as well as in Kazakhstan, Belarus, Ukraine and China, is managed by the head company Sportmaster Operations, which is located in Singapore. In addition, in Russia it has a franchise on retail chains of Columbia and Skechers.